VML THE COCKTAIL's 'The Afterlife Train' is a fully immersive, terrifyingly fun experience that transports Gen Z straight into the film's eerie world. Built in just nine days, this four-car fright-fest in the heart of Madrid blends jump scares, easter eggs and exclusive Fanta twists into a can't miss Halloween event. The campaign is a social media frenzy, fueled by top influencers and streamers from all over the world, reaching over 3.8 billion people on social and turning Fanta into the official drink of the spooky season.
The Afterlife Train
Fanta & 'Beetlejuice Beetlejuice' summon the spookiest Halloween experience ever.
Müşteri
- Coca-Cola
Ofis
- Spain
VML THE COCKTAIL partners with Warner Bros and the iconic 'Beetlejuice Beetlejuice' film on an immersive Halloween experience.
Riding Fanta’s 'The Afterlife Train' is an unforgettable adventure! The perfect blend of Halloween thrills, Beetlejuice vibes and Fanta fun make it the spooktacular experience we’ve always wanted to create. It’s a brilliant example of team collaboration within WPP that brings this fun, spooky dream to life in an epic way.
Daniel Pownall
Executive Creative Director at VML THE COCKTAIL
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Basından
Fanta brings to Spain the immersive experience "The Afterlife Train", a trip to the other world with “Bitelchús Bitelchús”
Europa Press
Fanta celebrates Halloween with an immersive experience inspired by the world of BitelchúsMarketing News
Fanta and Warner Bros present "The Afterlife Train", an experience inspired by BitelchúsMarketing Directo
Fanta brings to Spain the immersive experience “The Afterlife Train"CTRL Publicidad
Ibai, Plex, Gemita and Ari face The Afterlife Train.Periódico de la Publicidad
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