Folk VML Irish Cancer Society We Wont Stop

Challenge

Cancer is the single biggest killer in Ireland and an estimated 42,000 people get a new cancer diagnosis every year. The scale of this impact can make it feel that cancer is an unstoppable force that we are powerless in the face of.

Inspiration

The Irish Cancer Society have been working tirelessly for over 60 years to support people with cancer. They have funded research and extensive services that have made a real impact in enabling people to live with cancer. They wanted people to feel the power of this positivity and progress and to know they can be part of taking positive action when it comes to cancer.

Idea

We Won’t Stop - a new brand platform for the Irish Cancer Society which acts as an affirmation of the energy, positivity and resilience of the society and its community of volunteers, workers, supporters - and all they have achieved together.

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