At the heart of health is the story of life. It’s ups and downs. It’s joys and challenges. We all go through them in different ways and at different times. It’s messy, complex, and amazing. But when health issues arise, they can pull us away from living the lives we want. It pulls us away from life.

At VML Health, we work hard to get people back to living their best possible lives. By creating brands that truly connect, through deep understanding and empathy. By crafting experiences that lessen the burden of health conditions. By helping people to connect with the lives they love.

As a full-service specialist health network within VML, we work with organisations and communities right across the health ecosystem, offering expertise that gets to the heart of health.

VML Health. Get to the Heart. Connect for life.

We create connected brands for life.

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Robust capabilities? We’ve got those nailed. But what makes us different is how we partner as a broader team. We connect across the entire brand lifecycle. Across healthcare ecosystems. And across the world. One team, everywhere at once.

We’re dedicated to closing gaps in care and championing health equity. Because where you live shouldn’t determine if you live. And neither should age, ethnicity, or socioeconomics. That’s why we’re so passionate about connecting communities to advance health outcomes for everyone.

How do we do it? We apply data, science and creativity to get to the heart of things, delivering more powerful and personal health experiences. And best of all, we’re patient led because the people we serve drive everything we do.

CAPABILITIES

Expertise? We’ve got you covered. From early commercialisation through Loss of Exclusivity. Our work spans a broad definition of health, creating brands and experiences for clients in pharma, OTC, healthcare providers and nonprofits. As well as patient groups, retailers, medical devices, payment systems & platforms too.

Brands? We live and breathe them. They’re the powerhouse behind business, shaping culture, behaviour, society, and life. And when they’re crafted with empathy, they forge lasting bonds with customers, becoming connected brands for life. That’s our sweet spot.

Our brand solutions focus on three core components:

Insight mining; customer insights, segmentations, customer journey, category trend analysis, competitive landscape, cultural environments

Branding; brand purpose & essence, brand archetype & personality, brand tone, visual and verbal ID

Brand strategy; brand/portfolio/positioning, co-positioning, SWOT analysis, strategic imperatives, brand architecture, brand planning.

The business world calls it access. We call it making sure life-changing treatments are available to patients. It’s what we do.

Market access isn’t an add-on, it’s a must-have. Our access solutions help differentiate clients’ products, demonstrating their value to different payer communities around the world. So that physicians can prescribe their first-choice treatments. And patients can get the treatments they need.

We do this by asking the right questions. Building networks. And understanding how decisions are made. We’re experts in navigating the payer landscape and engaging patient communities. Helping our clients understand needs, generate evidence, and articulate value.

But we know the concept of value doesn’t exist in a vacuum. Our global team – with 20+ years’ experience at the cutting edge of access decision-making – works closely with our brand and engagement strategy practices across the lifecycle. And we partner with clients, payers, and advocacy groups to ensure our solutions consider every perspective.

We help transform patients’ lives through meaningful connections with the health community. We call it The Power of Peers.

Figuring out how to integrate new brands into clinical practice can be challenging for busy healthcare professionals. While branded campaigns are often engaging, many find they don’t always address the daily challenges they face. Instead, they rely on trusted sources: their peers.

Connecting HCPs with thought leaders adds authority, credibility, and relevance to educational content. We think that science makes brands meaningful, so when peers offer a scientific perspective on unmet needs and clinical evidence for a molecule, branded calls-to-action become much more powerful.

Our full-service medical communications teams get to the heart of health to create transformative stories and meaningful connections. We have a deep bench of PhDs, PharmDs and medically qualified experts. And we draw on an award-winning family of agency brands that have a rich heritage in transformative med comms.

We bring together science, strategy, and creativity to transform complex science into compelling messaging. And then we leverage technology to spread that messaging through engaging experiences across an omnichannel ecosystem.

It’s our unique formula for modern medical communications: Transformative Stories + Meaningful Connection = work that works.

It’s the power of peers.

We’re biased, but we think communications plays a big role in helping people with health conditions live their best lives possible.

It requires stand-out creativity. The kind that changes beliefs and motivates action or change. That means personalising what we say, how we say it, when and where. And it means continually finding inspiration to get to the heart of health and drive meaningful connections.

Our global team understands the many different audiences across complex healthcare environments. We know how to flex communication to connect different need states, beliefs, and behaviours. To drive equity for brands. And connect people for life.

Experience design? We’re famous for it.

Our CX solutions focus on innovation, growth and the value of customer experiences. Our globally recognised practice has 2000+ team members across the world. And 100+ active CX clients.

We leverage that expertise with integrated health capabilities to create, deliver, and manage impactful experiences for healthcare audiences. Whether that’s payers, providers, or KOLs. Physicians, pharmacists, patients, or others.
Our capabilities encompass Strategy, Design, Technology, Data & AI, and Delivery. With six core offerings:
• CX Consulting
• Product & Service Design
• Loyalty & CRM
• Digital Ecosystems
• Personalisation at Scale
• Technology Modernisation

We go beyond patient-centricity. We’re patient driven. And patient led.

Patients are people like us, with lives, needs, and values. But living with a health condition makes everything harder. During the tough moments – 'the lows' – patients with experience of life with a disease can explain complex science in plain, relatable language. Their insights, authenticity, and inspiration help us bridge the gap between those lows and living life to the full.

We collaborate with patient advocacy groups through our Patient Partnerships Program. The insights this gives us inspires, informs, and influences all we do, helping ensure our work is authentic, empathetic, meaningful, and connected.

Our connected oncology practice.

Every 3 seconds, someone in the world dies from cancer. That’s roughly every time you take a breath. The science to thwart it is advancing rapidly (right now, over 2000 oncology products and treatments are in development), but progress has outpaced the practice of medicine. Health systems around the world can’t keep up. Incredible work is being done, but it isn’t enough. Something radically different is needed.

On Co., our oncology leadership offering, is designed to do more. Through consultative strategy, collaborations and craft, our practice draws on our extensive global network of partners to reimagine cancer. We bring together multidisciplinary experts – industry leaders, patients, oncologists, KOLs and more – with unique and diverse perspectives. Helping our clients solve complex issues in new ways.

We won’t solve cancer by working alone. But together, we can reinvent better.

As the saying goes, it’s not what you know, it’s who you know. Actually, with our KOL insights team, we’ve got both bases covered.

We help clients identify and understand the opinion formers that can shape the success of their brands. We analyse their influence. Track KOL sentiment. Discover rising stars. And uncover key stakeholders.

We also offer innovative digital platforms that drive and manage the relationships between clients and KOLs. Our SaaS platforms are custom-built to support the KOL lifecycle. Managing conversations and collaborations across everything from engagement planning and digital contracting, to virtual meetings, CAPS management, and insight collection/analysis. And much more besides.

These awesome solutions support every aspect of KOL engagement. And they’re used by 10,000+ global senior pharma execs. Across 75+ client teams. And across all markets, therapy areas, and brands.

Health Offices Around the World

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We have a global network of dedicated VML Health offices across North America, Sydney, Shanghai, Tokyo, London and Manchester in the UK, Madrid and Barcelona in Spain, Milan, Paris, Frankfurt and Zurich. Our health teams can also be found integrated within the 124 VML offices around the world.

But it’s not that we are one of the largest networks of specialist health teams in the world. What matters to us, is that we are the most connected. As it’s only by being connected to each other, and to our communities, and clients, that we can get to the heart of health.

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