The Future 100 NYC is here!

Our crystal ball is ready and we look forward to seeing you on Thursday, February 13th from 8:30am to 11:00am EST at VML’s amazing Sky Theater at 3 World Trade Center to immerse yourself in the full experience of VML's Future 100: 2025 report – an indispensable guide to the trends that will shape consumer spending and behavior in 2025 and beyond.

We’ll explore the shifting zeitgeist as we journey into 100 emerging trends spanning culture, creativity, connection and much more.

Hear from futurists, visionaries, innovation experts and marketing leaders about how you can better connect with your consumers in the year ahead.

What: The Future 100 NYC
When: Thursday, February 13th from 8:30am to 11:00am EST
Where: Sky Theater at 3 World Trade Center (175 Greenwich Street)

Ready to step into the future? You can download our Future 100 report here.

Here's the agenda for The Future 100 NYC:

8:30 - 9:15am: Arrivals, networking and sensory breakfast experience with whimsical ‘Tea and Milk’ pop-up Bubble Tea Bar and more brought to you by Shopify

9:15 - 9:20am: Welcome with special guest and award-winning mentalist, Kevin Li

9:20 - 10:20am: Journey Through a Year of Possibilities with VML Futurist, Emma Chiu, Global Director, VML Intelligence

Special guests: Julie Booth, Chief Operating Officer, Mercer Labs; Abbie Baehr, Chief Strategy Officer, VML; and Jason Gloye, Chief Client Officer, VML Health

10:20 - 10:50am: Decoding the Future 100 fireside chat with Kathleen Dunlop, CMO Beauty & Wellness, Unilever, North America, and Alex Ames, Senior Director of Content & Creative Excellence, The Coca-Cola Company, moderated by Audrey Melofchik, Global Chief Brand Experience Officer, VML

10:50-11:00am: Closing Remarks, followed by networking

Meet our speakers:

Alex Ames Coca Cola 02

Alex Ames
Senior Director Content & Creative Excellence
The Coca-Cola Company

Kathleen Dunlop Unilever 02

Kathleen Dunlop
CMO North America
Unilever Beauty & Wellbeing

Emma Chiu VML 03

Emma Chiu
Global Director
VML Intelligence

Audrey Melofchik 02

Audrey Melofchik
Global Chief Brand Experience Officer &
New York CEO
VML

Kevin Li 05

Kevin Li
Mentalist

Julie Booth 03

Julie Booth
Chief Operating Officer
Mercer Labs

Abbie Baehr VML 01

Abbi Baehr
Chief Strategy Officer
North America
VML

Jason Gloye 02

Jason Gloye
Chief Client Officer &
North America Lead
VML Health

At the Future 100 NYC, get ready to explore these trends and many more:

Culture 01

Culture

#01 Reality Shift: Embracing delusion is a highly intentional form of optimism to inspire a better reality.

Tech 01

Tech

#14 Robot Redux: Humanoid robots are set to become a staple of every home.

Brands 01

Brands

#36 Chaos Packaging: Brands are using packaging to play with audiences’ expectations.

Retail 01

Retail

#61 Awesperiential Retail: Stores and malls are morphing into purveyors of awe.

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