The Design Creative LAB Department is responsible for a unique fusion of creativity and technology. Unlike the traditional Creative Department, this department integrates technology into its creative process, excelling in optimizing processes using platforms that expedite campaign adaptation to various formats, considering their intended media. They are also adept at creating optimized and segmented newsletters, with capabilities for global implementation to cater to clients with multiple markets.
Beyond crafting visual identities, they transform these into immersive brand experiences, extending their expertise to content creation for social networks, brand activation, digital campaigns, and interactive presentations.
Utilizing innovative tools like Synthesia, an AI-powered platform, they create professional training videos without traditional equipment or actors. In the Design Creative LAB, ideas are brought to life through technological solutions, turning them into innovative experiences. They understand the enhancing power of technology in the creative process, presenting new platforms for creativity to exist on and come from.
3 skills candidates should have:
Creative Bravery
Problem-solving skills
Thinking out of the box
3 things you will learn:
Organization
Structured Thinking
Continuous Learning (This field is constantly evolving, with new tools, technologies, and trends emerging all the time. Therefore, one must be committed to continuous learning to stay up-to-date and maintain a creative edge.)
Notable clients:
Montepio Associação Mutualista, Santander, Intermarché