As consumers worldwide pivoted to lead their lives online, businesses everywhere scrambled to provide better digital experiences for their customers, prioritising the quest to serve relevant and contextualised content across all channels.
This inevitably put huge pressure on the content supply chain as digital and marketing teams sought to speed up content creation and deployment. As a consequence, the digital asset management systems that sit at the heart of these content supply chains are seeing a resurgence, with Global Industry Analysts forecasting that the DAM market will reach $15.4 billion by 2027, up from $3.8 billion in 2020.
Wunderman Thompson recently joined forces with Sitecore, conducting research among senior IT and marketing decision-makers to uncover the real and everyday challenges that their teams face as they battle to get the right content to the right channel at the right time. Here we explore a key theme of that research; the evolution of DAM.
