The Building Better Experiences report from Wunderman Thompson and Sitecore surveyed 580 IT and marketing decision-makers to examine the challenges faced by brands as they strive to keep up with the insatiable desire for content in today’s experience economy.

A key requirement is the capability to re-use, scale and surface the right content through the right channel, in the right way, enabling the volume and velocity to fulfil the extraordinary burden that personalised, multi-channel experiences put on content delivery.

Check out our report summary on content velocity

WTT - content velocity visual

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