A key requirement is the capability to re-use, scale and surface the right content through the right channel, in the right way, enabling the volume and velocity to fulfil the extraordinary burden that personalised, multi-channel experiences put on content delivery.
Content Velocity: Improving creation, collaboration, and approval processes to build better experiences
The Building Better Experiences report from Wunderman Thompson and Sitecore surveyed 580 IT and marketing decision-makers to examine the challenges faced by brands as they strive to keep up with the insatiable desire for content in today’s experience economy.
Check out our report summary on content velocity
