Office Detail

Barcelona

Office Detail

Madrid

VML

La Matriz, Ríos Rosas 26
Madrid 28003
Spain

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Creativity, data and technology.

VML THE COCKTAIL we are a creative transformation company, which unites the power of creativity and the depth of consulting to create and build genuine relationships.

We understand and apply creativity as a transversal force that inspires, connects and transforms through solid and integrated specialties. And a diverse and committed human talent.

A creative transformation that we activate with:

  • The accuracy of the data.
  • The rigour of the investigation.
  • The vision of design.
  • The power of stories.
  • The reality of business.
  • The thrill of experiences.
  • Commitment to positive impact.
  • And the scale of technology.

Our Work

Generali

Paws The Noise

Turning the sound of Las Fallas into real protection for pets
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Movistar
Has Awards

Blessed San Mamés

A 10th Century Outdoor Scene in the 21st Century
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Federópticos
Has Awards

It's a GIF

How to reframe a category with simplicity and humor
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It's a GIF Hero
Ecopetrol
Has Awards

EcoBlocks

EcoBlocks turns industrial waste into sustainable bricks, forging a path to a circular economy and a greener tomorrow
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Insights

HERO Cannes Lions Terrace
Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight

Tomorrow’s Commerce 2026: Human + Tech Counterpoint

Mapping the near, next and far future of retail and shopper behavior across AI-driven efficiency, authentic experience and human connection
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Insight

Shoptalk Europe 2025: Key Trends

The word(s) of the year are undeniably 'Agentic AI'
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News

VML The Cocktail x Lets Make a Deal
In The Press

Movistar expands its "It's for everyone" positioning with a call to enjoy the World Cup

With the creative agency VML The Cocktail , this campaign celebrates the shared passion for football and the sport’s ability to connect all kinds of people
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FW VML The Cocktail Mr Ridiculously Good
In The Press

Heinz Makes Mealtimes Ridiculously Fun with Mr. Men Little Miss

VML The Cocktail partners with Mr. Men Little Miss to roll out a multi-phase campaign spanning storybooks, activations, and social
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In The Press

Automation and Performance: The Impact of AI on SEO and Online Advertising

VML The Cocktail pioneers new metrics for success in an era where being understood by AI matters more than traditional impressions
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9 Oscar Orellana CEO de VML Carlos Eiroa director de marca publicidad y patrocinio en Asisa María Herranz head of quality research de VML María González brand and advertising manager en Telefónica España
In The Press

VML, a new agency concept to connect brands and people

VML presented itself with a strong commitment between the union of creativity and technology, making creative transformation the engine of brand growth.
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