Office Detail

Cape Town

VML

G12 Old Castle Brewery Complex
6 Beach Road
Woodstock, Cape Town 7925
South Africa

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Office Detail

Durban

The Hardy Boys (A VML Company)

Lion Match Office Park, Building 7
892 Umgeni Road
Durban, Kwa-Zulu Natal 4001
South Africa

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Office Detail

Johannesburg

WPP Campus Johannesburg

Building A
20 Woodlands Drive
Woodmead, Johannesburg 2191
South Africa

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About Us

We put everything we are into everything we do.

VML South Africa is the African arm of the world’s biggest creative company.

While we have the might of a global network behind us, we have the mindset of an entrepreneur, and we are deeply rooted in this unique, colourful continent we call home.

Our story is one of continuous growth and self-development. More than a decade ago, a group of likeminded visionaries in their respective fields united behind a common goal to form the business that would ultimately become VML South Africa. What was then a maverick agency, punching way above its weight, has continued to grow and evolve, expanding its offering along the way by bringing on more visionary masters of their craft.

The result is a comprehensive range of capabilities, with specialist skills in every area. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, technology and more. We deliver end-to-end solutions that produce measurable results for our clients. We always have an eye to the future.

At VML South Africa we’re proud to say that we are our clients’ creative heartbeat. We craft bold solutions that accelerate our clients’ growth and captivate consumers.

Our Work

Siqalo Foods
Has Awards

Order from the Country

The world's first live delivery billboard.
Read Case Study
Stork order from the country
SAT
Has Awards

#XibelaniMoves

This campaign celebrated Africa's celebration of song, dance and spirituality.
Read Case Study
Xibelani Moves
Unilever

Dove's Real Beauty Generation

Dove challenges AI beauty standards. Using a custom microsite, users refine AI-generated images to be more inclusive.
Read Case Study
RBG KV
Hollard

#Changemaker

Hollard Policyholders Can Now Earn Part of Their Insurance Premiums Back
Read Case Study
Hollard Policyholders Can Now Earn Part of Their Insurance Premiums Back with Community Service

Insights

People Fran
Insight

Sisterhood of The Embattled Advertising Woman

by Fran Luckin, Chief Creative Officer at VML South Africa
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People2
Insight

Beats and Brands: How South African Brands Can Leverage Music Partnerships

By Siyamthanda Yokwe, Content Director at VML South Africa
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Flipping the Script On Sports Marketing
Insight

Flipping the Script On Sports Marketing: From Sponsorship to Partnership

By Qondisa Ngwenya, MD of Prism Sport + Entertainment, at VML
Read Article
The Global Rise of Amapiano
Insight

The Global Rise of Amapiano is SA Music’s Big Break

The world is obsessed with Amapiano.
Read Article

News

Tik Tok Awards
News

VML South Africa Brings Home the Silverware from Regional TikTok Ad Awards

VML South Africa scooped three awards in TikTok’s first regional Ad Awards.
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Hollard 1 1920x1080
News

Hollard Takes the Doom and Gloom Out of Insurance Marketing with Relatable Ad

Hollard’s brand repositioning campaign uses relatable storytelling to build lasting connections with customers.
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Dove 1920x1080
News

Dove Is Teaching AI That Real Beauty Isn’t Perfect

As AI-generated images become more widely used, Dove is working with Adobe Firefly and changing how AI generates images of beauty...
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HB 1920x1080
News

VML South Africa Brings Together The Hardy Boys and Grey under one brand; Taoana to Pursue New Opportunities

VML South Africa has announced the strategic shift of its two boutique agencies, The Hardy Boys and Grey South Africa.
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Our Leadership