ShelfMaster

What is the Digital Shelf?

Shoppers are always on the move, researching everything there is to know about a product across multiple digital touchpoints. How your products are displayed to your customers at these touch - points defines your Digital Shelf.

The Digital Shelf is omnichannel Your products show up at multiple different of touchpoints. Some of these touchpoints could be defined as; display advertising, marketplaces, transactional websites, customer service, search, retailers, mobile apps, social media, emails, branded websites, chatbots, the Internet of Things and more. Each interaction leaves impression of your product and your brand that shapes the shopper experience.

The Digital Shelf Matters

Increase your top and bottom line

If you’re accountable for a P&L in your organization, it’s time to pay attention. The Digital Shelf has a direct impact on the top and bottom line of every business. An enhanced display of your products on all of your shelves will create better search ranking resulting in more traffic, delivering content that converts better and reduces returns. Having the ability to scale product offerings quicker fuels a superior brand experience and customer loyalty for stakeholders that seek longer term impact.

Increase the value of your data

Yes data is the new oil, and just like oil, data needs to refined into a clean, reliable format. Mastering the Digital Shelf empowers data experts, enables automation & AI and eliminates data silos - including those unmentionable personal excel files. It’s time to upgrade the value of your data

Speed is your new currency

Automating and accelerating data processes will simplify the organisation of the Digital Shelf. Eliminating manual tasks helps reduce grammatical and other common human error that occur when uploading product data from endless spreadsheets. With the manual work out of the way, Shelf Master can enable brands and retailers to focus on more value-added tasks, such as creating compelling product experiences in real time

At a Glance

244x

Amazon changed their requirements in 2024 vs. 2x a year instore planogram gets updated.

At a Glance

53%

of shoppers have abandoned a sale due to incomplete or poorly written product titles or descriptions.

At a Glance

67%

of shoppers 'webroom', which is purchasing a product in a brick-and-mortar store after researching it online.

Introducing ShelfMaster

In an ever-changing digital world, we see brands and retailers investing to keep up with customer demands and expectations. The customer journey is scattered across multiple digital touchpoints and consumers expect a consistent experience across every one.

But if brands want to stay ahead of their competitors while serving the ever-changing demands of their consumers, they need to provide the most relevant and tailored product experience, everywhere. Content needs to be adapted quickly and consistently to each channel to reach the right people, with the right information, on the right channel, at the right time.

ShelfMaster is a VML solution that helps brands push the limits of their Digital Shelf. ShelfMaster is for organisations that want to quickly and consistently adapt their content to every channel on which they sell, providing the most relevant and tailored experience to stay close to their customers.

About ShelfMaster

How it works

Learn about the three modules of ShelfMaster: Blueprint, Stack & Reload

Play Video

Companies that excel on the Digital Shelf are the ones where the commercial team is involved, understanding the top-line impact and accelerates progress.