White Ribbon Promise

By utilising the natural draw of festival posters, this campaign captures the audience and then delivers a powerful message, finally asking men to make the White Ribbon promise: to never commit, excuse or ignore male violence against women.

By placing the ads around the O2 arena and in train stations across the country on the busiest weekend of Summer – in the run up to the return of festivals such as Reading and Leeds - the campaign caught its audience at the perfect time to make an impact as they travelled to their various festivals and concerts.