Mengukir Malaysia

As globalization and technological advancements prevail, our rich cultural traditions are fading away. The priority has shifted from preserving our vibrant ancestral traditions to keeping up with cutting-edge technology. However, cultural traditions and innovative tech can coexist in harmony when we can integrate technology into our cultural traditions in ways that enrich and preserve them.

Mengukir Malaysia/Crafting Malaysia is TM’s initiative to preserve and celebrate Malaysia's cultural heritage through innovative technologies. It is a tech-infused journey of rediscovery where people, culture and technology unite.

In partnership with local cultural institutions, we activated the campaigns on digital platforms during the four most celebrated cultural festivities in Malaysia with each activation showcasing the most relevant arts and traditions, tailored to the celebrations and the Malaysians partaking in them.

• For Eid, we launched the world’s first Kufi Art Generator that helped immortalize priceless words of wisdom digitally for generations to come.
• On Malaysia’s National Day, we told the story of a freedom fighter through Wayang Kulit (shadow play) made more immersive via 360° technology.
• Celebrating Deepavali, we invited Malaysians to communicate with one another via the Mudras (traditional hand gestures in Indian arts) through vibrant digital greetings.
• On Chinese New Year, we revitalized the lost art of Chinese Opera through interactive Instagram AR filters for Malaysians to discover the different meaning and motivation behind each character.