Free the Rhythms

Coke Studio has been revamped. Introducing creative collisions: unexpected artist collaborations that have shaken up the music scene and pushed algorithms to suggest new tastes for a new generation.

WPP Open X, led by VML, teamed with John Batiste, the acclaimed Oscar and five-time Grammy winner, to craft an original track featuring New Jeans, J.I.D., Camilo, and Cat Burns. This groundbreaking collaboration, launched globally, created a ripple effect, with 26 artist from 20 countries producing 16 fresh tracks released on social media, Spotify, and official Coke channels.

However, the impact didn't stop there. We extended the concept to the real world, making immersive activations at major festivals such as Coachella, Lollapalooza, and Tomorrowland. We also unveiled an exclusive mobile game inspired by the music video. Fans could access and win prizes by simply scanning a can of Coke — elevating the experience and engagement.