With no sex education in India, the concept of consent has become distorted. As a result the youth's understanding of consent comes from what they see in Bollywood movies. Where a no does not always imply rejection. It's seen as another form of invitation. The result - a culture of molestation and rape. Today India is seen as a breeding ground for rapists and sexual assault offenders.
In partnership with the NCF and the Government of India, Durex created a first of it's kind consent curriculum - an all age, all gender curriculum dedicated towards understanding consent. The curriculum was introduced at the grassroots level and explored new-age mediums to reach students. This included cartoons, comics, podcasts and even a Bollywood-style music video.
Through this initiative our curriculum reached over 13000 schools and 4 million students. Slowly, schools started to experience a decline in cases such as eve-teasing and molestation.
