Tarik is Global Head of Media Solutions at Wunderman Thompson MAP. He has more than 18 year of multi-channel planning and implementational media agency experience.

Tarik offers a rich and varied media skillset, with expertise ranging from high level analysis of econometric modelling, traditional offline media planning, through to deployment of the most advanced audience-led and data-driven tactics within Paid Search, Programmatic Display, Social and eCommerce channels.

Tarik’s most recent focus has been accelerating the use of clients' first-party data within paid media channels and platforms to improve campaign effectiveness and generate new customer insights for increased personalisation.