The only constant is change, and based on the evidence so far, 2024 looks set to further validate this age-old notion, with the world in an ongoing state of unpredictable flux. Navigating the increasing complexity and pace of change is ever-more demanding.
Against this backdrop, our 7th edition of Tomorrow’s Commerce brings together some of the key trends our experts are predicting to shape commerce in the coming decade. Their impact might not be felt tomorrow, but that doesn’t mean the planning for them can’t start today.
We seem to be approaching a most exciting and broad-ranging omnichannel future, which spans physical and digital. Whether it’s the maturing of the metaverse, luxury brands’ foray into digital worlds, or the rise of retail media as marketplaces navigate the deprecation of third-party cookies, we’ve envisioned the trends changing how consumers buy and transact, and what you need to do about them.