UEFA Women's National Teams

UEFA Women's brands that elevate Football

Cliente

UEFA

Escritório

Lisbon

The new UEFA Women's National team format is a unique system made of two intricately connected competitions: UEFA Women's Nation League and Women's European Qualifiers. Their brands should tell a cohesive story.  

In these competitions, each game is an opportunity to rise, to progress, to reach a new stage. That's why it's always exciting to watch and inspiring to represent.

The brands use the same module as the UEFA Nations League but aim higher. UWNL is about ascension; each league is moving up toward the final, which is every team's ambition. The WEQ modules indicate progression, advancing to the next stages.

The UWNL logo was so powerful that it was transformed into the tournament’s trophy.

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UEFA Womens Brands Case Site 02 UWNL keyvisual

UEFA Womens Brands Case Site 10 UWNL trophy

UEFA Womens Brands Case Site 08 WEQ visual id

UEFA Womens Brands Case Site 07 WEQ keyvisual

UEFA Womens Brands Case Site 03 UWNL visual ID

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