Wendy’s has become known for its social presence thanks to sassy replies and cultural moments like our mixtape #NuggsForCarter and Fortnite. So for the fifth year of #NationalRoastDay, which was created for Twitter (now X), we did the unthinkable and took it to TikTok. We created a custom real-time animated character of our logo and set TikTok ablaze with the sass that has made Wendy’s famous. We created our own made-up holiday all about our brand that has become a part of other brands’ marketing calendars and a day of celebration for Wendy’s fans, thus creating our biggest #NationalRoastDay yet
Lights. Camera. Wendy.
How Wendy's gave its voice an actual voice
Cliente
- Wendy's
Escritório
- United States
Wendy’s iconic social presence is known and loved by fans, so our National Roast Day on TikTok is the perfect platform to introduce virtual Wendy.
McKay Hathaway
Executive Creative Director, VML
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Prêmios
2023 New York Festivals
Social Media & Influencer - Community Engagement
Silver
2023 New York Festivals
Social Media & Influencer - User-Generated Content
Bronze
Press
Wendy’s Gives Its Brand Voice a Voice with Interactive Talking Wendy on TikTok