Wendy’s has become known for its social presence thanks to sassy replies and cultural moments like our mixtape #NuggsForCarter and Fortnite. So for the fifth year of #NationalRoastDay, which was created for Twitter (now X), we did the unthinkable and took it to TikTok. We created a custom real-time animated character of our logo and set TikTok ablaze with the sass that has made Wendy’s famous. We created our own made-up holiday all about our brand that has become a part of other brands’ marketing calendars and a day of celebration for Wendy’s fans, thus creating our biggest #NationalRoastDay yet

11 Wendys CS Roast Day23 Conform 1
Wendy’s iconic social presence is known and loved by fans, so our National Roast Day on TikTok is the perfect platform to introduce virtual Wendy.

McKay Hathaway

Executive Creative Director, VML

Prêmios

2023 New York Festivals

2023 New York Festivals

Social Media & Influencer - Community Engagement


Silver

2023 New York Festivals

2023 New York Festivals

Social Media & Influencer - User-Generated Content


Bronze