A new D2C platform for an iconic family of outdoor brands

Challenge

A SHIFTING RETAIL MODEL: the organisation’s entire infrastructure was focused on distributor orders for mass specialty retailers who had begun to shift to private-label products. We needed to create a whole new distribution approach that increased brand relevance and put products directly into the hands of their consumers.

Solution

DAILY STRATEGIC LEADERSHIP: We have been partners providing a comprehensive (and evolving) direct-to-consumer strategy with digital at the core including web and social experience, creating ads that drive eCommerce revenue and retail foot traffic.

Paid Search text and shopping ads
Facebook / Instagram (Paid)
Display Media (prospecting and remarketing)
Dynamic Creative
Customer Insight Survey to drive messaging, content and audience targeting that uncovered high value audiences
Full conquesting strategy
Product inventory tracking recommendation
Place-based mobile
Website enhancements
SEO content and ranking strategies
Responsive uses of data to drive growth and uncover opportunities in channels, audiences and even business model.

Growth

400% growth in revenue in Year 2
30% of all revenue via D2C in Year 3
40% lift in Find in Store Clicks in Year 4 (response to supply chain for camping brand)
17X increase in retailer foot traffic (competitor conquesting campaign)
40% average increase in promo sales (search promo strategy for a second camping brand)
90% ROI increase from Google Shopping (search strategy for a watercraft brand)

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400%

Growth in revenue in Year 2

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40%

Average increase in promo sales for camping brand

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90%

ROI increase via Google Shopping for watercraft brand

Creating a new distribution approach, guided by daily strategic leadership

Challenge

Solution

Growth

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