The Future 100: 2025

In a world saturated with content, capturing and retaining audience attention requires more than just offering a product or service.

Today, marketers are redoubling their efforts to forge relationships with divergent communities around the world, creating immersive, engaging and personalized experiences that resonate with consumers on a deeper level. This report highlights key trends from our Future 100 report that will shape the future of Sports, Experiential and Entertainment marketing in 2025 and beyond.

Discover the latest Sports, Experiential & Entertainment trends!

Key trends include:

Brand Showmanship

Brands can’t afford the cost of dull – it’s time to put on a show. In the fight for attention, the competition is not just other advertising, it’s everything else people could be doing instead.

Why it's interesting
In the fight for attention, brands must embrace creativity and entertainment to stand out from the crowd. By delivering great storytelling, connecting emotionally with audiences, and challenging assumptions, brands can create memorable experiences that resonate and drive engagement.

Sensory Storytelling

63% of consumers want brands to deliver multisensory experiences, with elements that engage their senses and make them feel present, grounded and connected.

Why it's interesting
Brands can create immersive experiences that engage all the senses and deepen emotional connection. This approach enhances storytelling, makes experiences more memorable and differentiates brands from competitors.

World-Conjuring Tech

A growing convergence will open new ways for us to participate in the digital realms we’ve been building – a reality we can influence and even create with the power of collaborative intention.

Why it's interesting
Spatial computing, accessible creation tools, and AI are converging to open new ways for brands to create active, participatory experiences that resonate with consumers on a deeper level. This technology empowers brands to create personalized and interactive realities, shaping shared experiences and fostering a sense of community.