The Future 100: 2025

Beauty brands are on the move – becoming powerful tools for self-discovery, empowerment and connection in the quest to deliver personalized experiences and holistic wellbeing.

Beauty, of course, is synonymous with trends. Driven by technological advancements and a deeper understanding of skin health, brands that embrace these values and prioritize individual expression will resonate most deeply with the modern consumer, forging authentic relationships that transcend superficiality.

Discover the latest Beauty trends!

Key trends include:

Algorithmic Beauty

AI-generated content is rapidly changing the beauty landscape, raising questions about authenticity and inclusivity. While AI offers opportunities for personalization and creative expression, it also presents challenges in terms of biased algorithms and unrealistic beauty standards.

Why it's interesting
Beauty brands must navigate the ethical considerations of AI, ensuring that their use of technology promotes diversity, inclusivity and realistic representations of beauty.

Skintertainment

Beauty brands are evolving into entertainment companies, creating immersive experiences and engaging content to capture consumer attention. This trend reflects a desire for more than just products as consumers seek entertainment, education and community within the beauty space.

Why it's interesting
By blending beauty with entertainment, brands can deepen customer engagement, create memorable experiences, and set a new standard for consumer-brand interaction.

Skinjuvenation

Scientific advancements are unlocking the secrets of skin aging, potentially leading to treatments that reverse or slow down the process. This trend reflects a growing interest in longevity and a holistic approach to health and wellness.

Why it's interesting
As scientific understanding of the skin evolves, brands in the health and wellness space should prepare for a future in which skincare is more integrated with longevity. Skincare will no longer just be about beauty, but also a reflection and driver of overall health.

Brands must embrace the values of today’s beauty consumer or find themselves on the outside looking in, which is never a good look for a beauty brand.