Controlling Content Chaos

Produced in collaboration with Contentful, VML presents "Controlling Content Chaos."

This report highlights the importance of content as a core business asset and offers insights from a survey of over 1,000 C-Suite executives in marketing and tech roles across various industries and countries. The report combines survey data with expert opinions to deliver actionable strategies for optimizing content management.

"Controlling Content Chaos" is a critical read for C-Suite executives and content management professionals aiming to navigate the complexities of modern content management. By addressing key challenges and offering practical solutions, it provides a roadmap for enhancing customer value through effective content strategy and management. Adopting the strategies outlined in this report can help organizations achieve global brand consistency, drive efficiency, and demonstrate the strategic value of content as a business asset.

Download the report now to transform your content operations and drive measurable business success.

Content is not a touchpoint within a design workflow, and it doesn’t work on its own. Content is part of the process of creating and bringing experiences to life. That process is a combination of tech, operations and strategy - a magic trio. But they have to be set up to fit together, and none of them can do the job alone.

Elena Sarmiento

Senior Content Strategy Consultant, VML

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83%

see slow decision making as a barrier to effective content management

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82%

struggle with managing real-time updates across platforms

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81%

struggle with scaling content strategies to accommodate varying market sizes and maturities

There are 3 Vs in content - volume, value, and velocity. The biggest problem most businesses face is velocity. They cannot get stuff out in front of people quick enough.