Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Trabalho
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Mondelez
Name This OREO
An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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Wendy's
Spicing Up the Holidays
A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Novidades
Leader of VML Network Company Appointed Cannes Jury President
Chief Creative Officer of Scholz & Friends, a VML network company, chosen as Industry Craft president for 2025 Cannes Lions International Festival of Creativity
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Novidades
VML's New Campaign Discovers the Origins of the Name OREO
VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
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Na Imprensa
John Wick Lookalike Goes to Battle to Sell His Car
In this playful campaign by VML Thailand for Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters
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Na Imprensa
‘Le Petit Roi’ Is a Coca-Cola Tribute to a Big Star
The spot, created by VML Canada pays tribute to a Quebec icon, the late Jean-Pierre Ferland
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