According to the Executive Secretariat of the National System for Comprehensive Protection of Girls, Boys and Adolescents, over 75% of the online video game profiles that interact with minors belong to strangers. This poses predatory risks like grooming, human trafficking, forced labor and kidnapping.
This Is Not a Game
Alerting young gamers and parents about the dangers of online gaming and real-life criminal grooming
Klient
- Movistar
Biuro
- Mexico
A short film that emphasizes the necessity of a safe digital environment for minors.
At Movistar, we recognize the power of technology to generate more human connections. Through ‘This Is Not a Game,' we're raising awareness about the risks of video games and inviting players and caregivers of minors to take control and get involved to detect and prevent risks associated with online gaming interactions. People give meaning to technology, and with proper information, we can use it responsibly.
Fernanda Pérez
Head of Brand & Integrated Marketing Communications, Movistar
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Nagrody
El Ojo Awards
2024
2 Grand Prix, 10 Gold, Silver & Bronze
London International Awards
2024
2 Silver and 3 Bronze
Gerety Awards
2024
2 Gold, 2 Silver, 2 Bronze
2024 Cannes Lions
Entertainment Lions for Gaming — Audio-Visual Content
2024 Cannes Lions
Film — Corporate Purpose & Social Responsibility
Gold Lion
2024 Cannes Lions
Entertainment — Social Behavior & Cultural Insight
Silver Lion
2024 Cannes Lions
Film — Social Behavior & Cultural Insight
Bronze Lion
NYF Advertising Awards
2024
1 Bronze
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