After investigating the reasons why parents to share so much of their children's content on social networks and what the consequences may be, we worked with renowned children's theater writers to translate that information into an educational school play in which kids themselves teach adults about privacy, consent and responsibility online so they can become educators for their parents.

The campaign takes the form of a play to ensure that schools throughout the country offer a unique and entertaining educational experience that can reach people of all ages.

CASO MADRE
The campaign results from several months of collaborative work and can have a tangible impact on society. We're committed to promoting responsible social media use and protecting our children online.

Rafael Quijano

Chief Creative Officer, VML Argentina

Nagrody

El Ojo Awards

El Ojo Awards

2024


Gold

2023 D&AD Pencils

2023 D&AD Pencils

Music


Gold

2023 D&AD Pencils

2023 D&AD Pencils

Film


Gold