Repair Stories

Women have always dealt with beauty standards. Even with our hair.

When we don't comply with that, we feel something is wrong with us, as if we were damaged. That is why VML and Dove created Repair Stories, a documentary series about women who healed themselves by realizing that, in reality, they were never damaged.

This campaign represents an evolution in the conversation about real beauty. It amplifies the voices of women who have experienced these impositions firsthand and have managed to redefine them.

Rafael Quijano and Daro González

Chief Creative Officers, VML Argentina

Society has always told women how to look. However, these beauty standards affect women’s confidence in their bodies.

Dove believes that beauty should be a source of confidence for women, not anxiety. That is why its campaigns encourage women to develop a positive relationship with how they perceive themselves, helping them improve their self-esteem and realize their full beauty potential.

We created Repair Stories, a documentary series about eight women who healed more profound damages by repairing the relationship with their hair and realizing that, in reality, they were never damaged as society made them believe.