Argentinian football fans are admired worldwide for their passion in supporting their clubs and the national team. And the World Cup is the apex of that feeling. But sometimes, they can go a bit overboard - and when that happens, their furniture and appliances end up paying the price.

FC CANNES CASO
The Passion Calculator combines the power of data, the distinctive insight of how Argentinians live and experience football, and a brand that constantly acts towards being relevant to its audience.

Pablo Dachefsky

Executive Creative Director - VML Dubai

Fc cannes board

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