Challenge

How can B2B companies build seamless, customer-centric lead-generation processes that are scalable at a global level? KONE needed to transform their marketing operations to better service both customers and internal stakeholders globally.

Inspiration

The future is one of swift, agile marketing operations that put a frictionless customer journey front and center. VML Finland worked with KONE to re-think their approach to lead-generation and sales enablement.

Idea

Seamlessly aligning design, planning and execution through our operational framework and principles, we helped KONE evolve their marketing operations and ways of working. The transformation – from product-led marketing operations to customer-first, always-on and data-driven global marketing.

Growth

+50% improvement in go-to-market timelines

W skrócie
Speed in go-to market

We cut the global execution timeline from 12 to 5 weeks.

W skrócie
Processes

An agile test-and-learn framework, clearly defined outcomes and deliverables that support local needs in continuous sprints.

W skrócie
Data and analytics

Clear, shared KPIs to monitor and optimize performance at every touchpoint.

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