Break the autopilot behavior of people who used Zoom and were blind to the better collaboration functionalities of MS Teams.
It's only easy on Teams
It's only easy on Teams
Klient
- Microsoft
Biuro
- United Arab Emirates
Challenge
Inspiration
Break the B2B regular tone by using humour and a human-centric messaging approach to show Microsoft Teams functionalities.
Idea
We created a series of short, animated videos that exaggerate how complicated work could be without Microsoft Teams making life simple and intuitive.
Growth
Microsoft’s Teams video garnered 3.5M+ impressions, 1.5M+ video views on LinkedIn, and a 29% increase YoY in usage conversions.
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