When 1 out of 2 apps, on average, is deleted in Argentina, Wendy's is stepping up to encourage users to keep the app. Hidden in the app's shortcut menu, users will find a secret 'don't delete' menu with special offers to encourage them to stay.
Don't Delete Menu
Unexpected offers made people think twice before deleting us
Klient
- Wendy's
Biuro
- Argentina
- United States
We realized there was a window to hack users' logic. To prevent them from uninstalling the app, we created an irresistible offer in a secret menu located in the same place where people usually delete the app.
Karina Aiello
General Manager - VML Argentina
Please provide your contact information to continue.
Nagrody
2024 Cannes Lions
Direct — Breakthrough on a Budget
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2024 Cannes Lions
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3 Graphite Pencils
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2024
3 Gold, 3 Silver, 3 Bronze
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2024
1 Gold, 3 Bronze
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2024
Idea Category
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2 Gold, 1 Silver, 1 Bronze
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2023
3 Silver, 6 Bronze
2023 London International Awards
Digital - Mobile Advertising
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