Blanca Navidad

The goal is to shift Puerto Ricans' mindset from traveling to winter destinations and instead encourage vacationing in their beautiful weather. The creative idea involves a film featuring a local remake of the classic "White Christmas" tune, showcasing the island's stunning white-colored destinations. This provides a playful nod to the stereotypical snowy Christmas but with a distinct local flavor, enticing residents to appreciate and explore the beauty of their own surroundings.