Peru has a 29.3% gender wage gap, one of the highest in Latin America. To address this, Scotiabank analyzed data comparing female clients' salaries to male counterparts, factoring in variables like age and occupation. They then used SCOTIA POINTS, their digital currency, to automatically fill the gap, allowing customers to use it like real money for purchases.
Bank on Equality
An initiative that levels the gender wage gap
Klient
- Scotiabank
Biuro
- Peru
At Scotiabank, we have been committed to equality for many years. This year, in addition to the Equality Award, we have launched this initiative in our payroll accounts for International Women's Month, which aims to reduce the gender wage gap in Peru.
Ignacio Quintanilla
Vice President of Retail Banking - Scotiabank Peru
Please provide your contact information to continue.
Nagrody
2021 Cannes Lions
PR, Corporate Image, Communication & Reputation Management
Bronze Lion
2020 El Ojo de Iberoamérica
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2020 El Ojo de Iberoamérica
Direct
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2020 El Ojo de Iberoamérica
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Silver
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2021 Clio Awards
Public Relations - Corporate Image
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