VML Brazil and Sea Shepherd's "Bye Bye Shark" urges the public to avoid dogfish (shark and ray meat), raising awareness and pushing for shark protection laws
With the motto "Gold is inspiring new times", the brand wants to strengthen the connection with the public through athletes, their achievements and biographies
Created by VML Brasil, the initiatives recognize and value the women who keep the festival alive not only in the festive month, but also throughout the year