VML and GroupM, WPP's creative and media agencies, announce their official certification as TikTok Shop Partners. By combining their expertise in e-commerce, influence and media optimization, they become among the first French agencies to offer a complete, integrated package to help brands develop their presence on TikTok Shop, the new benchmark for social commerce.
Thanks to an approach combining strategy, content creation, store management and advertising activation, VML and GroupM offer a turnkey solution for maximizing sales on the platform.
A 360° offer for success on TikTok Shop:
- TikTok Shop strategy: Definition of objectives, identification of audiences and development of an appropriate content and sales strategy.
- Store management and optimization: Creation, configuration and performance monitoring to ensure a smooth and efficient shopping experience.
- Creation of engaging content: Production of authentic videos in collaboration with content creators, using the expertise of Obviously by VML.
- Ad campaign management: Activation and optimization of TikTok Ads campaigns, using GroupM's advanced capabilities to maximize visibility and conversions.
- Analysis and reporting: Performance monitoring, data analysis and recommendations for continuous improvement.
A dedicated live-streaming studio
To enhance this offering, VML and GroupM are inaugurating a live shopping studio dedicated to TikTok Shop. Equipped with the latest technologies, this space enables brands and designers to produce immersive and interactive experiences, engaging their audience and boosting sales in real time.
