Dawid Szczepaniak has led the creative team at VML for 16 years (formerly Pride&Glory Interactive, then VMLY&R), growing the creative department to over 120 people across offices in Krakow and Warsaw.
During his tenure, the agency has won nearly 400 Polish and international awards, including the first-ever Polish Grand Prix, the Titanium Lion, and the Agency of the Year title at the Cannes Lions festival. Other accolades include Grand Prix at the Andy Awards, Golden Drum, Gerety, and KTR festivals, as well as a D&AD Gold. The agency also received multiple Agency of the Year titles from KTR, Effie, Innovation, and IAB Mixx Awards.
Piotr Osiński, who previously served as Executive Creative Director, will now step into the role of Chief Creative Officer. His responsibilities will include daily management of the creative department, collaborating with nine creative directors who oversee five independent groups. Piotr will also represent the Polish branch of the agency on the European creative board of VML.
Dawid Szczepaniak will remain within the structure of VML's Polish branch as Creative Chairman and Partner. He will be co-responsible for the continued development of the agency, particularly in strategic new business, the development and sale of AI-driven solutions, and strengthening VML's reputation.
