The Advertising Club of New York is celebrating "Icons, Rock Stars & Innovators" in honor of Hispanic Heritage Month.

Congratulations to Daniela Rosario, Associate Creative Director at VML New York, for being featured as a Rockstar.

The ceremony recognizes the contributions of professionals of Hispanic descent, who paved the way and broke barriers to become the leaders they are today and made their mark early on through hard work and true grit.

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Daniela “Dani” Rosario has quietly made her mark, shaping campaigns for brands like Colgate, Smartwater, Ford, and Coca-Cola. As an Associate Creative Director at VML, Daniela focuses on creating work that genuinely connects with people through inclusive and culturally resonant storytelling. She hosted The Level, a VML podcast for amplifying POC voices and driving real change. Her passion for cultural empowerment began with teaching traditional Latin American dance to Latine youth. Daniela also hosts Capicú!, a podcast that uncovers the overlooked potential in marginalized communities. A dedicated mentor, she’s committed to guiding the next generation of creatives with authenticity and curiosity, driven by her love for culture, community, and creativity.

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