A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Insight
Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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Insight
The Future Shopper 2024 has landed
Our biggest report yet explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success
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Insight
Amazon Prime Day 2024: Record Revenue, Innovations and Competition
An early kick-off to back-to-school and holiday shopping season
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Insight
7 ways automotive brands can navigate the industry’s digital disruption
We take a closer look at the key areas requiring transformation to navigate this rapidly evolving environment
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Insight
Conversations in Commerce LA: Customer Retention Fireside Chat with Shopify
Take a deep dive into the complexities of customer retention in a fireside chat with Diff, VML’s Shopify Center of Excellence.
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Insight
The crucial role of Data Governance in transforming the CPG industry
Unpacking the 3 key roles critical to the effectiveness of Data Governance and why it has emerged as a strategic imperative for CPGs today
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Insight
Tomorrow's Commerce 2024
20 future trends to pique the interest and shape the plans of business leaders today
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Insight
NRF: Retail’s Big Show 2024 Takeaways
From AI to Retail Media, plus innovation at scale
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Insight
Luxury in Flux? The trends outlook for 2024
Read our Top 10 Luxury Sector Trends for 2024
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Insight
Gaming, what in the metaverse is happening?
And why this matters for today's retailers
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Insight
The Brave New World of Creative Commerce
From subconscious ordering to Gen Z banking on Twitch
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Insight
How Chat GPT helps writers with dyslexia
Using ChatGPT or any other LLM tool can be incredibly helpful for those of us who struggle to get our thoughts down on paper
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Insight
Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
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Insight
The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
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Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Insight
APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
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