The automotive industry has been a critical driver of our global economic evolution for the past 100 years. For the majority of that period, the primary tenets across that operating model have remained consistent, including vehicle production, distribution, marketing and sales. But that is all in rapid change...
The industry has entered a state of unprecedented disruption spearheaded by the development of connected and electric vehicles, and accelerated by new challenger brands disrupting the market with innovative digital-first product and service offers.
In adapting to a rapidly evolving environment, VML’s Global Mobility & Automotive Lead, Tom Corey, identifies 7 critical areas requiring transformation to navigate this new landscape:
- Prioritising the digital-first experience
- Data Preparedness
- Connected Measurement
- Digital Sales Strategy
- Connected Platforms
- Performance Marketing
- Acceleration via AI
Download this guide to understand how to support a powerful baseline of digital capability for scaled connection, marketing integration and customer journey orchestration.
