Creating exceptional customer experiences

Syndigo and VML partner to deliver a full service for brands, distributors, and retailers, enabling the optimization of content to create exceptional customer experiences across entire product assortments. Together, we solve challenges ranging from complex upstream master data management to localized, channel-specific content solutions, ensuring seamless delivery across markets.

For VML, Syndigo's in-house flexibility is an advantage, offering both adaptable data solutions and tools to enhance the digital shelf for brands and retailers. This collaboration is essential because digital shelf success hinges on brands and retailers working together to create outstanding product experiences for consumers.

For clients seeking best-in-class solutions from a single provider, Syndigo stands out as a reliable and trusted partner. Our portfolio includes esteemed clients such as Bayer, NS Retail, and Halfords, some of which have been relying on Syndigo for years.

Why Syndigo:

Benefit from the genuine Syndigo End-to-end Solution

  • Manage the entire product information lifecycle
  • Item master built on MDM architecture
  • A PIM solution seamlessly leveraging product content for better customer experience
  • Built-in DAM
  • Syndication, Experiences & Analytics
  • Extensibility through app marketplace
  • Seamless cloud-native platform
VML's Center of Excellence expertise across PXM, PIM, MDM, Syndication and Digital Shelf Analytics is a perfect match for the solution platform and our customer needs.

Ben Rund

VP Alliances EMEA at Syndigo

Syndigo allows VML’s customers in manufacturing and retail to work on better data, regardless of the type of data or where it may reside in the enterprise. Its multi-tenant enterprise data platform is flexible, so customers can adapt a custom data model that fits the organisational need, but also build product experiences at scale leveraging the content syndication platform CES. We have customers in America, and Europe trusting Syndigo with the task to improve the quality of product content at scale. Our customers have ambitious targets, ranging from digital shelf excellence, to onboarding new product assortments and meeting new sustainability guidelines. Syndigo helps our customers to be future ready and meet current and future content requirements.

Meet the team!

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