Sport-bike racer, track & field All-American, multi-patent holder, biometric lab creator, The Wall Street Journal’s Marketers That Matter Visionaries, Adweek 50 most important people in Media Marketing & Tech, Adweek Change Creator of the Year, American Advertising Federations Mosaic Champion, and Savoy Magazines Most Influential Black Executives in Corporate America-these are just a few of Walter Geer’s self-earned epithets.

A veteran of the digital advertising space, Walter is the Chief Creative Officer of Innovation at VML, holds a total of six U.S Patents for digital ad formats, and has developed commercials, ad experiences, products and implemented creative strategies for a variety of brands, including Progressive, Advil, Google, Viacom publishers and leading technology and media companies including Google, Viacom, NY Times and Myspace.

Throughout his career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions, and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

His passion sits at the intersection of storytelling, design, technology, data and research.