Vivian oversees the financial and commercial management for three markets and five offices in Wunderman Thompson, which include Shanghai, Beijing, Guangzhou, Hong Kong, and Taiwan. Her role is crucial to our business success and operations.

With over 25 years of extensive experience in finance and operations in the advertising industry, Vivian has developed a strong expertise in global financial management. Her career began on Wall Street in investment banking, and she later served as Finance Director for Asia Pacific and Latin America at BBDO. Afterward, she joined Bozell, where she successfully facilitated numerous merger and acquisition deals in Europe, Canada, and Latin America. Additionally, she played a pivotal role in managing post-acquisition integrations, global budgets, and profit and loss (P/L) responsibilities. Later on, she became the CFO for IPG’s Avrett Free & Ginsburg, then returned to China as the CFO of the Shanghai operation for McCann Worldgroup. Recognizing her exceptional skills and contributions, she was then appointed as the CFO/COO of Greater China with McCann.