• Passionate about the impact of technology and creativity on organizations and businesses.
  • 25 years of experience in advertising & marketing agencies, digital transformation, data, and technology.
  • Digital marketing transformation of Brands (IKEA, Microsoft, Nissan, Bouygues Telecom, Dassault Systèmes, L’Oréal, etc.) across all disciplines: communication, commerce, CRM, innovation, data, experience, technology.
  • I enjoy building teams of hybrid talents because I am convinced that innovation and differentiation result from the collaboration of very different profiles.

An engineer by training, with a double digital master's degree in e-business from ESCP in 2000, I have always been passionate about the intersection between creativity and technology. Therefore, I began my career in digital agencies, at fullsix, to lead major creative projects for brands like France Telecom, Pernod Ricard: creation of the first websites and e-commerce platforms, as well as the initial tracked digital campaigns.

I then progressed within a structure that provided consultancy expertise and data at DDB & Rapp Collins, part of the Omnicom group. I contributed to the construction and management of significant "CRM" programs for Bouygues Telecom, Flying Blue, ING Direct... I developed a certain passion for combining data, technology, and creativity in service of brand transformation and its business impact.

At Digitas (Publicis Group), I developed, for Nissan Europe, an integrated agency D2NA, with over 150 dedicated people, responsible for overseeing its entire digital marketing, innovations, social media, mobile applications, as well as CRM and marketing automation.

Subsequently, I launched the connected commerce offer (along with the book https://amzn.eu/d/1TWvALi) to innovate around creative and technological solutions at the crossroads between physical and digital.

Then, in 2015, I took over as President of Wunderman to rebuild the agency, which at the time had 50 employees and €5 million in gross margin. Over 9 years, I helped build a leading French agency in marketing and creative brand transformation, integrating 2 agencies (JWT and Mirum) and acquiring a major player in consulting, technology & data, Velvet consulting.

In 2023, we are over 400 marketing & creative enthusiasts with expertise in over 40 fields: consulting, data, creativity, social, technology, UX, strategy, media, digital commerce. A Wunderman Thompson agency, twice voted Integrated Communication Agency of the Year, at the forefront of innovation in France with numerous projects and products related to web3, NFTs, generative AI. We've executed impressive integrated creative campaigns and launched numerous projects in digital commerce (supporting L’Oréal on Amazon, launching WT commerce in the French market).