With over two decades of experience in digital marketing communications, Thitirat brings unparalleled expertise in leveraging technology and creativity to drive business growth. As Managing Director of Digital Acceleration at Wunderman Thompson, she has revolutionized how brands connect with consumers in the digital age.

Her impressive portfolio includes successful digital transformations for leading brands across FMCG, property, banking, automotive, and technology sectors. Notable achievements include the development of Line AMPM's social platform and innovative campaigns for various food, beverage, baby product, and skincare brands.

Thitirat's leadership philosophy is rooted in data-driven decision-making and deep consumer understanding. She has pioneered approaches that transform complex market data into actionable insights, helping clients overcome contemporary marketing challenges. Her commitment to excellence extends beyond client work to talent development, where she regularly conducts workshops and training sessions to nurture the next generation of digital marketing professionals.

As a thought leader in the industry, Thitirat maintains her expertise through continuous education, including completing the Group Leadership & Management Program and Product Strategy courses at Northwestern University's Kellogg School of Management. Her influence extends to academic circles, where she serves as a special instructor at Chulalongkorn University and Bangkok University.

Her role as a featured speaker at GroupM's annual conference, addressing over 1,000 marketers and digital specialists, underscores her status as an industry authority. Beyond her professional achievements, Thitirat maintains a balanced perspective through travel, camping, and quality time with family, including her three Thai dogs. This combination of professional excellence and personal growth enables her to bridge generational gaps and maintain fresh insights in the ever-evolving digital landscape.