As Executive Strategy Director, Simon leads a team of strategists that focus on B2B brands, solving tough problems with creative strategies for major clients like Canon, Dell, GE, HSBC, Ikea, Mercedes-Benz Vans and Shell.  

Simon’s 20+ years of experience span advertising, digital, and data, working at agencies including Goodby Silverstein, Saatchi & Saatchi, and TBWA. He’s worked with major brands across all categories, including both B2C and B2B as well as Digital Experience.   

Over the years, he's been the strategy lead for winning teams of multiple Cannes Lions as well as awards from Effie Worldwide, Marketing Society, Cristal Data, Clios & Campaign Creative Tech.  

For the past 7 years, Simon has led the UK Steering Committee for the Effie Awards and now sits on the Effie UK Council.