As Head of Strategy at VML Thailand, Sakila Banyen brings 14 years of award-winning strategic expertise across local and global markets. Her intellectual curiosity about human complexity, cultural diversity, and future trends has shaped her unique approach to strategic planning and brand development.

Her professional journey includes significant roles at prestigious agencies, including serving as Director of Strategy at Wunderman Thompson New York and Strategic Planning Director at Wunderman Thompson Thailand. Her academic foundation includes a Master's degree in Applied Imagination from Central Saint Martins, London, which has informed her innovative approach to strategic thinking.

Sakila's strategic prowess spans an impressive portfolio of global brands across diverse sectors. In the beauty industry, she has crafted transformative strategies for Eucerin, Dove, Oriental Princess (Thailand's leading beauty retailer), Watsons, and Vaseline USA. Her automotive expertise encompasses work with Honda, Great Wall Motors, BYD, and Rever Automotive, while her financial sector experience includes strategic leadership for Visa, Bangkok Bank, Siam Commercial Bank, and Krungthai Bank.

In the food and beverage sector, Sakila has developed breakthrough strategies for industry giants including PepsiCo, BJC, Malee, Heineken, Johnnie Walker, Smirnoff, Sangsom, Coca-Cola Co. USA, and Nestle USA. Her technology and telecommunications portfolio features Samsung Mobile, Samsung Electronic, Apple, dtac, and True, demonstrating her versatility across digital platforms.

Her strategic vision has also benefited entertainment and lifestyle brands, including Netflix, Tourism Authority of Thailand, Tostem, The Mall Group, Sofy, Wacoal, and Listerine Global. Her approach combines data-driven insights with creative thinking to deliver multidisciplinary solutions that drive business growth and brand resonance.

Sakila's methodology emphasizes creative insight mining and strategic planning development, ensuring that each brand strategy not only addresses current market challenges but also positions clients for future success. Her work consistently demonstrates the power of combining business strategy with creative innovation to deliver exceptional results.