Rula Al Khadra is a strategic and visionary leader with 24 years of distinguished experience in the advertising and communications industry. Currently, she holds the position of Managing Director at J. Walter Thompson-Jordan, where she leads with excellence and carries significant responsibilities.

Beginning her career with McCann Erickson-Jordan in 1998, Rula later relocated to their Qatar office before assuming her current role at JWT Jordan. Throughout her illustrious career, she has worked with multinational brands such as Coca-Cola, McDonald's, HSBC, and Toyota, gaining invaluable experience and insights that have honed her robust business acumen and analytical skills.

Rula's expertise extends beyond traditional advertising, with a strong focus on digital strategies that enhance client engagement at every step of their decision journeys. She excels in harmonizing company strategies, marketing initiatives, and customer engagement for a cohesive and impactful approach to business growth.

Her leadership has been instrumental in transforming JWT Jordan into a thriving unit and one of the top-ranked agencies. Rula coordinated integrated marketing communications to boost exponential growth for their clients. She has also directed pitches for the largest accounts in Jordan and orchestrated nationwide communication campaigns, new branding identities launches, and tactical promotions.

Under Rula's strategic leadership, JWT Jordan has not only achieved commercial success but also garnered critical acclaim for creative excellence and business effectiveness. Her guidance has led the office to win prestigious awards, including Lynx and Effies, recognizing their exceptional execution of clients' projects and demonstrating her commitment to balancing creativity with business objectives.

Rula's portfolio highlights include being honored with the Order of the State Centennial for Participation in Jordan’s Economic Modernization Vision as the moderator of the Creative Industries Workshops. Beyond her professional endeavors, Rula serves as a board member in Tkiyet Um Ali, a key NGO in Jordan specializing in food relief initiatives in the Arab world. Her unique blend of corporate finesse, engaging leadership, and commitment to social causes underscores her role as a dynamic leader in the industry.