Ray is one of the first creative leaders to apply creativity and innovation into digital transformation for clients. He believes brand creativity should live beyond comms, across products, services and experiences.

In his previous roles at Accenture Interactive/Droga5 and VML/Wunderman Thompson, he explored how brands can become more purposeful across all touch points of a customer’s journey.

With over 20 years of experience, Ray has worked with clients such as Unilever, Nike, LVMH, Shiseido, Starbucks, Huawei, Citibank, Ferrari, Kimberly-Clark among others, cutting his teeth in some of the best agencies in the world, always exploring new ways of storytelling and making experiences feel like magic.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. He was recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

Ray is also an award jury member and speaker at SXSW, Unicorn Start-up Battles, Cannes, Spikes Asia, AME Effectiveness Awards, Busan Adstars, China Advertising Festival, and also guest lectures to students at Techcamp, HK Baptist University, HKPU and University of Gloucestershire.