As Chief Financial Officer of Wunderman Thompson Bangkok, Ratchanida brings over three decades of financial leadership excellence to one of Thailand's premier advertising and communication agencies. Her comprehensive approach to financial management has been instrumental in driving the company's sustained growth and operational efficiency.

With a career spanning more than 30 years at J.Walter Thompson and Wunderman Thompson Bangkok, Nida has established herself as a transformative financial leader. Her expertise encompasses not only traditional financial management but extends to strategic planning, risk management, and operational optimization.

Nida's role transcends conventional CFO responsibilities, combining financial stewardship with strategic business partnership. She oversees all aspects of financial and management reporting, analysis, and control while maintaining robust internal control procedures. Her influence extends to staff planning, procurement strategy, pricing optimization, fee negotiations, legal compliance, and tax management.

Her leadership has been particularly crucial during periods of organizational transformation. Nida played a pivotal role in successfully navigating multiple joint ventures, mergers, and acquisitions, demonstrating her ability to manage complex financial integrations while maintaining operational excellence.

A cornerstone of Nida's success has been her ability to build and nurture high-performing finance teams while fostering strong partnerships with business unit leaders across diverse disciplines. Her analytical insights and strategic recommendations have become integral to the company's business planning process, directly contributing to its growth trajectory and profitability.