Pip Hulbert is the UK CEO of VML, a marketing communications agency built around inspiring growth for some of the world’s most ambitious brands. With the depth and breadth of capabilities across the entire customer experience under one roof, VML has enjoyed major client wins across brand, CRM and digital experience in the form of Centrica, Duracell, INGKA, Lexus and Amazon. The agency has won over 180 awards including a D&D Yellow Pencil, a Gold Effie and five Cannes Lions, marking a time in history for HSBC winning its first Gold and BT its first ever Lion. VML UK went on to win Campaign’s Customer Engagement Agency of the Year 2020 for the fourth consecutive year and was named by Contagious in the top 10 Best & Bravest agencies in the World.

Pip has also worked hard to build a culture that sets VML UK apart and allows people to bring their whole selves to work. This includes putting wellbeing, learning and development and diversity and inclusion at heart. A dedicated wellbeing studio and learning lab provide physical reminders of the agency’s commitment, supported by a calendar of classes, events and talks available for employees on and offline. Under Pip’s leadership the agency has launched an Inclusion council and core initiative groups focussing on advancing the equality of LGBTQ+, BAME and women’s rights.

Pip’s laser focus on nurturing people has seen her appointed Chair of the IPA Effectiveness Council and join the WACL Board and WPP Advisory Board for Women, Stella. Pip has been named in the Campaign A List, Pitch Fanzine’s Superwomen List, Creativepool’s Top 100 Influencers and Campaign’s Female Frontiers list.