Paul de Groot is the Solutions Director at VML. He collaborates with ambitious global brands to understand and execute their objectives. Together with his VML team, he also architects effective technology solutions and brings them to life. His expertise spans Marketing Automation, CDPs, CRM systems, and the broader landscape of how technology interacts with both customers and employees. This includes areas like personalization engines, analytics, and service platforms.

Paul designs solutions that not only enhance customer experiences but also empower internal teams - from service agents and sales managers to marketing professionals - to work more efficiently and effectively. Paul believes in clear communication and delivering real-world value, cutting through the buzzwords to focus on what truly matters for each brand's customers and workforce.